This set of points from TheFloatingFrog is designed to help you critique a design, specifically for eCommerce websites, to make them perform at their optimum, to help with usability and inevitably increase sales and conversions. Each point may or may not be relevant to the design you are working on, so use them purely as a guide and point for discussion. Time and budgets may also play a part in the design process so all these points may not be actionable.
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The primary task of an online shop is to get the user to purchase something. It is this reason why elements on their web pages such as descriptions, price information, and related products should be well thought out and must be purposeful. Among these page elements is the “Add to Cart” or “add to basket” button, which is essential in its role as an important call to action. SixRevisions provides some examples of good Add to Cart buttons from eCommerce websites around the world for your inspiration and reference.
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Up until recent times, eCommerce solutions were either prohibitively expensive, or they were just too hard to understand and customize for the average user. Paypal has certainly played a role in enabling more people to sell online, but it’s far from being a full featured eCommerce solution. Also we have Magento which is, in my opinion, the best free platform to start selling online. But what about WordPress users, that are not willing to switch from their WordPress powered site to a different platform? ThemeDigital presents eight plugins (both free and paid) that will help you sell through your WordPress site, as well as some free eCommerce themes and tutorials for you to get started.
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