Type study: Typographic Hierarchy.
Workers of the web are familiar with establishing a hierarchy through markup by using tags like <h1> and <em>, but what of the aesthetics of it? On the web, a large chunk of our content is text. Typekit believes it’s important to understand how to reinforce this hierarchy typographically. A clear understanding of hierarchy results in more beautiful, meaningful, and communicative designs that better serve their audience.
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