The Tyranny of Best Practices in Packaging.
If you find yourself playing from the “best practice rule book”, expect an 80% chance of failure. Think about that. If you do everything “right”, utilize everything you’ve been taught and learned in your career, follow all the rules, you’ll launch a product that is likely doomed for failure. TheDieline explains.
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URL