August 2011

The secret behind Starbucks’ logo.

Under careful analysis, it’s interesting how much ‘story’ is attached to a popular logo. Take the Starbucks logo for instance; is it a mermaid or a siren? And why does it appear to have two tails? This mystery piqued the interest of EndicottStudio who delved into the history of the mermaid/siren, with surprising revelations. Simply fascinating, don’t miss it.


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