How to convince your clients that they need Usability.
So you’ve built all this knowledge of usability. You’ve read and keep up to blogs like UX Booth, UserFocus, et all, and you’ve built up a nice little toolbox of all these tricks and tools you want to use on your next client. You feel inspired and you’re excited to put all this extra time into the next big project, but then when you pitch it to a client, they give you a blank stare. ThePhuse explains what to do next.
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