June 2009

The rules of logo design.

Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer. For this reason, WebDesignerDepot have outlined 12 essential rules to follow in order to design an effective logo.

Design for organics.

Why is organic food packaging better designed than most non-organic? Find out at TheDesignCubicle, they were wondering too.

You’re doing it wrong.

’10 Common Mistakes In Logo Design’ is an article at SmashingMagazine. Sage advice for the unwary designer.

A logo muse.

Designing on a blank canvas can sometimes seem daunting. In the old days (yawn), we used to browse through very expensive designer tomes for inspiration. If you need to design a logo and are looking for inspiration, check out the showcase at instantShift. They have plenty of links for further inspiration as well. TutorialBlog has a lust for logos and recommends 15 sites to visit.

Logos go green.

Everywhere you look you will see words like eco, earth, organic, sustainability, recycle and reuse. As companies realise the cachet of going green, they have asked designers that their corporate identity reflect this environmental positioning. LittleBoxOfIdeas showcases 50 examples of creative green Eco-Logos. Saving the planet one logo at a time.

Simply clever logos.

The most powerful (and memorable) logos are often the simplest. The KISS principle in design is often demonstrated by Single Element Logos, where the graphical element and logotype are combined as one element. To see a nice showcase of such logos, visit abduzeedo for inspiration.

There’s another excellent collection at WebDesignerHelp. Watch for further additions.

The times, they are a changin’…logos.

Oh, how the times have changed. Back in the day (yawn), when designing a logo, it was required to consider the limitations of production processes. The logo Must be able to be reproduced in a newspaper in mono (no gradients please). One, two or four color process for magazines or collateral. Now the only limitation is your imagination and Smashing Apps showcases 50+ masterpieces of creative logo designs using gradient effects. Ahhh…kids these days.

Naming rights and wrongs.

Coming up with a catchy business name is not as easy or simple as sitting down and brainstorming with friends. You need a name that is memorable, doesn’t sound like a copycat, yet sounds respectable. And you need to be able to register a domain name. Lifehacker offers links to useful sites, but there are many more in the Reader’s Comments at the end.

Brand and color.

Choosing a color to represent your brand can be a tricky proposition. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. So you’re going to need a guide, and usabilitypost has heeded the call.