ImJustCreative presents a series of brief posts that focus on freelancing and logo and brand identity design topics. This post explains the importance of studying your clients competition for any new logo and brand identity project that you take on.
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There are two types of logos: logomarks are symbol-based logos, and logotypes of logos that are made up of artist typography. The latter has become increasing more popular with the explosion of Web 2.0. But, no matter what type of logo it is, it must abide by certain essential elements that make a logo exceptional, and these elements should be considered in the planning and executing process of the logo design. A successful logo should encompass these elements in order to effectively do its job. AdmixWeb will briefly recap the elements of a superior logo design, and since football season is in full fling, and everyone love sports, they’ve selected a few sports logos from Football, Baseball, and Basketball that they think abide by these essential elements.
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This week’s Top 10 package designs at TheDieline, as recommended by their readers.
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